The Beginning of a Pie Dream
Thomas’ journey began over ten years ago, rooted in his love for his wife Cynthia’s cooking—particularly her version of his favorite dessert, sweet potato pie. After countless hours spent perfecting the recipe, they created something truly special—a pie that elicited joyful gasps at family gatherings. This personal touch remains at the heart of every Boo-ba-licious Sweet Potato Pie. Encouraged by his husband’s support to turn his passion into a business, Thomas launched Boo Boo’s Pies with Cynthia, affectionately known as “Boo Boo,” masterfully handling the cooking.

Why Boo Boo?
Boo Boo’s Pies, named after the endearing nickname Cynthia’s grandchildren gave her, began as a retirement project for the couple. They had missed the sweet potato pies from their Texas roots, prompting Cynthia to experiment with various recipes until perfection was achieved. The business started six years ago, and through trial and error, they have established a profitable presence at three farmer’s markets.

Thomas is known for handling the sales and promoting the pies with his charismatic approach at various markets, while Cynthia has a set schedule for baking the pies in a shared commercial kitchen. Their dedication and patience have been key, as the business faced many challenges, including the procurement of supplies and adaptation to market demands.

The pies, sold frozen at farmer’s markets, have expanded to include vegan and gluten-free options, becoming best-sellers and demonstrating their responsiveness to customer feedback. The couple’s passion for their pies evolved into a full-fledged business, with Cynthia putting other retirement plans on hold due to the business’s growth.

Their Mission
Their mission is clear: to spread joy through the delightful taste of homemade pies. Thomas hopes to see their creations in grocery stores, restaurants, and schools across the USA, fostering a working atmosphere of unity, joy, and excitement. Their vision resonates with young dreamers everywhere, showing that even a small business can operate under a big dream fueled by community support.

As a certified Minority Business Enterprise (MBE), Boo Boo’s Pies transcends mere profit-making; it aims to uplift others through scholarship and mentoring programs. Their commitment to helping others is a reminder that community connections go beyond business—they can foster positive change and solidarity.

So, the next time you enjoy one of Thomas and Cynthia Crain’s Boo-ba-licious Sweet Potato Pies, take a moment to appreciate the journey and the love baked into each pie. Celebrate the love, support, and inspiration wrapped in the sweet, warm embrace of a pie baked from the heart.

Thank you for being a part of Thomas’ journey, and here’s to many more memorable slices to come!